As we continue the Blog Revolution Project, we come to day two of our focus on writing. Today will not really focus on one specific writing project, but an overall vision for your blog. Most traffic that comes to blogs comes as a result of search engines. The vast majority of searches happen on Google. If we can optimize our Google search result ranking, we can greatly increase the flow of traffic through our site. The more visitors your site gets, the higher in the results you can go. So how do we optimize our Google search ranking? Keywords are the key Everyone who comes to a site through a search engine types in keywords to get to your page.